So most people who care about such things know that Google Mail uses the Google “AdWords” scripts to supply links to websites related to text in your e-mail. A strange side effect of this is when you’re looking in your junk mail folder (which is called “Spam” by default): at the top of the directory listing, you’ll see a link that says something like: Spam casserole, 35-40 minutes, serves 4.
This probably demonstrates something about the use-mention distinction, or about why text-searching isn’t the omega of knowledge management. I just thought it was funny.